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Amor Vert "Earth Day", SF sustainable clothing company vid

“Amour Vert, Earth Day”

Animated Info ad on sustainable practices in the fashion industry

SF clothing company Amour Vert has a mission to create great clothes while addressing the ethical and environmental costs associated with the fashion industry. For Earth Day they commissioned an animated cartoon that described some of the issues and solutions.
I enjoyed working, the crazy schedule notwithstanding, with some old animation colleagues from animation studios Colossal Pictures and Wild Brain. Jeff Fino produced the spot and Joe Kwong co-wrote it with daughter Lily Kwong, a key member of the Amour Vert company.


Final video with subtitles for (noisy) in-store use:


Early, more ambitious version-

Concept Art

The first brainstorming of imagery; Amour Vert narrowed my search by asking for sketchy black line with limited color, lots of white space… “what’s not to like?!”-